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Drive your dream with Bowater's

Welcome to our Website

YOU CAN DRIVE YOUR DREAM,
AND WE CAN MAKE IT HAPPEN.

OUR HISTORY IS JUST THE BEGINNING!

Your car is probably your next biggest asset to your home, and you will spend a considerable amount of time in your car over your lifetime.
Life is too short to be worrying about your car. You need a car that suits your lifestyle. 
We have a comprehensive range of the world's best valued and most reliable cars ready for you to experience. You can drive your dream today. It is that easy.   

Since 1945, The Bowater Motor Group has been providing the Nelson region with quality vehicles and servicing that is second to none. Now, even more so than ever before, it is possible to drive your dream.
The future of car technology has arrived.
With our stores, showrooms and customer centres spread all over the wider Nelson region we are confident that our long history in the area means that we not only know what works best around here, but what will work best for you.   

Think Bowaters and three things come to mind...
Quality, excellence and vehicles to suit a lifestyle.

Whether for urban, business or off-road, let Bowater's begin your journey.
If you're going somewhere - The Bowater Motor Group will take you there.

The hunt is on for a new Isuzu D-Max with the help of Davey Hughes

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The 2013 Isuzu D-Max LS - a truck worthy of Davey Hughes respect.


This year it starts in your own backyard!

Isuzu have launched another D-Max hunt fronted by our generations Barry Crump - the legendary hunter, Swazi founder and all round nice guy, Davey Hughes. The competition is quite different for 2013 with the chance to win the D-Max a little bit more of a game.
But first things first - you will need to register to be a part of it all online.
Click here
to get started but come back to this page when you are done and we will give you some tips.

Davey Huges has been busy and the boffins behind the scenes have come up with a slightly different formula this time round. Davey Hughes has hidden 9 Hunting Licences out there in the New Zealand bush – 6 in the North Island and 3 in the South. Track one down and you can win one of two brand new Isuzu D-Max utes at Davey’s big D-Max Decider in October. But to join the hunt you need to sign up first.

Stay tuned for more information as we guide you through the process, and keep you in the loop. Keep reading to learn just how easy it is. Wouldn't it be awesome if someone local pulled it off and came home with a brand new Isuzu D-Max!

Win a nights accommodation in Hanmer on us, with a bonus surprise!

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Tranquility at Hanmer Springs


Feel like treating yourself and your partner to a break away where you can really pamper yourself? How about driving there in a brand new Bowater Toyota demonstrator vehicle?
Sound too good to be true?

All you have to do is come along to this weekends Nelson Parent & Child Expo at the Trafalgar Centre on Saturday 14th September, on from 10am until 4pm. Walk through the door and you will be eligible to enter in to win this great prize. The entry forms will be easy to spot.

Bowater Toyota are sponsors this year of the fantastic Nelson Parent & Child Expo, and we will be there with a stand near the main entrance to talk all about vehicle safety, carseats and the developments in this field that make a parents life that little bit easier.

Mad keen bike rider? Have we got a ride for you.

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The Bowater Toyota Social Club on a recent Rabbit Island Bike Trail Experience.


The Bowater Motor Group believe in supporting events that look after the community and are focussed on delivering a sense of well being to those involved.

What better event to sponsor than a Fun Bike Ride, and the perfect place to dish out some of our BMG Hi-Vis Safety Vests.

What are your plans for this coming Sunday 15th September?
At this stage the long range weather forecast looks great, with a booming sunny icon for the top of the south. If you have plans change them, and if you have not planned your weekend yet this will be a fantastic fun bike riding opportunity with the chance to win a whole lot of prizes, and get a bit of fresh country air at the same time!

The folks behind the world famous Rainbow Rage Bike Race have put together this short ride, and it is a great opportunity to be involved in a safe, marshalled group activity that has got a nice social component to it as well.

There are two different rides you can enter, a 42km or 20km Fun Ride - with the focus on the fun aspect!
Come one, come all! Most of us can ride the 42kms & anyone can ride 20kms, so pack up the kids if you have them and GET ON YOUR BIKE & RIDE!!!!

This is a great chance to see a wonderful part of the country, get some fitness into you or even enjoy some family time completing the ride with your kids!

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Support in the Community

  • Arts Festival
  • Hyundai Winner
  • Nelson Giants
  • Natureland
  • Nelson Bays Football
  • Cricket World Cup
  • Bowater Toyota Cancer Society
  • Rainbow