The Bowater Motor Group was established in central Nelson back in 1947 by Raymond Bowater upon returning from serving in the second world war, and now, 68 years later, spans 4 generations of the Bowater Family.
Today we celebrated our unofficial, online birthday.
The thing with having a digital presence is the requirement in a lot of instances to put in a birth date in order to validate a "signup" process, especially when setting up social media accounts back in the early days of the platforms. The Bowater Motor Group were very early adopters of this exciting new technology and we made some of these new platforms work for us even when they weren't really catering for business use. As a result every year we now have a "digital birthday" of 2nd June - a date we chose that suited our purpse at the time. The actual date that Raymond opened the doors of his Achilles Ave business back in 1947 is a little harder to find out, but it is part of the story we are working on as we head towards the big 70th celebrations in 2017!
What this digital birthday does is give us a moment to reflect on the sheer length of time that the Bowater Motor Group has been driving the dreams of the Nelson and Tasman region in the Top of the South. We are now into our 4th generation of Bowater family members working in the family focused business, and we are going from strength to strength.