Thursday 11th March 2010 04:05:27 AM
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Bowater's History in the Nelson Region
Bowater's: A history we are proud of and a future we are sure of. The Bowater Motor Group was formed in the late 1940s as a mechanical and auto electric service.
The standard Triumph franchise was obtained, and in 1951 the Armstrong Siddley, followed in 1952 by the Studebaker franchise.
When Raymond Bowater retired in 1977, Rodney Bowater was appointed Group Managing Director.
The company expanded and obtained franchises for Nissan, Honda, Peugeot, Audi, Volvo, Jaguar, Rover, Landrover, Fiat, Volkswagon, Renault, Alfa, Panther, Hino, Lancia, Maserati and Leyland Heavy Commercial.
With the addition of the Motueka Dealership, Bowater's has became Nelson's largest vehicle company.
Rationalised with the purchase of the Toyota franchise in 1990. Nowadays, it operates Bowater Honda in Nelson, plus Bowater Toyota in Nelson, Richmond and Motueka and has recently added Bowater Hyundai in Nelson to our very strong locally owned group of companies.
Continuing on with the true focus the Bowater Group has achieved several awards and merits of achievement within our major franchises held Toyota, Honda and Hyundai.
This has lead to the addition of one of the world's most recognised quality fanchises LEXUS. Adding to the very strong Toyota franchise, that has also recently been bolstered with the Daihatsu make of vehicles, giving the new car buyer absolute choice.
The Bowater Group now delivers more new vehicles to Nelson people than any other company.
Bowater's is the company you can rely on for all your motoring needs; New and Used vehicles, Service, Parts and Finance.
We are the people who make the difference.
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